GRIPS CUSTOMERS & RESEARCH PARTNERS
Krud Kutter, owned by RPM International (NYSE: RPM), generated in-store and online revenue across major retailers during the first eight months of 2026, according to Grips Intelligence data. Lowes.com dominated the channel mix with 54.0% of revenue share, followed by Amazon at 30.7%, while the brand maintained an average product price of $11.67 across channels. The brand experienced notable headwinds during the analysis period, with overall revenue declining 17.0% since the beginning of the year and average prices falling 6.9% over the same timeframe. Despite the challenging market conditions, Krud Kutter maintained a significant presence across five major online retail platforms, with acehardware.com, menards.com, and homedepot.com contributing smaller but steady revenue shares of 8.5%, 4.4%, and 2.3% respectively.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Krud Kutter.
BY REVENUE
Krud Kutter sells 36% online and 64% offline. Online runs through 3 channels; offline through 3. Online share has moved from 6% in Apr to 48% in Aug.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 117K ratings on 5 channels, Krud Kutter averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 117K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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