GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Krud Kutter generated the majority of its revenue through Lowe's, which commanded a dominant 62.8% revenue share across tracked retailers including Amazon, Ace Hardware, Menards, and Home Depot during Q1 2026 (January–March). Amazon followed as the second-largest channel at 20.9% revenue share, while Ace Hardware captured 9.0%, highlighting a concentrated distribution strategy heavily weighted toward Lowe's. The brand maintained an accessible average product price of $11.61 across all tracked retailers during this period. Notably, the combined share of the top two retailers—Lowe's and Amazon—accounted for over 83% of total revenue, underscoring the brand's reliance on these key retail partners. Home Depot, despite being a major home improvement retailer, represented just 2.6% of Krud Kutter's revenue share, suggesting significant room for growth on that platform.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Krud Kutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Krud Kutter.
