GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon and homedepot.com, Magic Bullet demonstrates an overwhelming concentration on Amazon, which accounts for 98.5% of the brand's total revenue share. The brand's average product price sits at $42.27, reflecting a notable 6.7% increase in average price over the tracked period. Despite this price growth, overall revenue remained nearly flat with just 0.3% growth, suggesting that higher pricing may be offsetting volume. These dynamics point to a brand heavily reliant on a single retail channel while navigating a period of price inflation and stagnant topline performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Magic Bullet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Bullet.
BY REVIEW COUNT
Across 1.1M ratings on 2 channels, Magic Bullet averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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