Home/Insights/Brands/RocketbookProduct Intelligence - 2026 YTD USA

Rocketbook

20K+

Products Sold, Jan to Aug 2026

—

# Offline Stores

$26.75

Avg. Price

4.4

Avg. Rating

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Rocketbook Market Overview

Rocketbook, owned by Société BIC SA (Euronext Paris: BB), shows heavily concentrated in-store distribution with Amazon commanding 98.4% of revenue share during the January–August 2026 period, according to Grips Intelligence data. The brand's average product price stands at $26.80, though prices have climbed 7.8% overall since the start of the tracking period. However, revenue performance has weakened considerably, declining 10.0% over the measured timeframe, signaling potential headwinds in the reusable notebook market. The top-performing SKUs span multiple product lines and sizes, with prices ranging from $14.99 accessories to premium offerings at $47.72, suggesting a diversified portfolio targeting different customer segments. Newegg represents a minimal secondary channel at just 1.1% of revenue share, leaving the brand heavily dependent on Amazon's ecosystem.

Revenue Share by Channel
1
Amazon icon
Amazon

99%

Data covers Amazon

Rocketbook's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Rocketbook's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.

Average price

Absolute values in $

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Rocketbook's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Rocketbook on Amazon.

Amazon

Categories by revenue share

Distribution in %

Rocketbook's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rocketbook.

Channels by revenue share

Distribution in %

Rocketbook's customer ratings

BY REVIEW COUNT

Across 1.45M ratings on 1 channel, Rocketbook averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 1.45M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rocketbook

BY REVENUE

Amazon
Amazon
#1Rocketbook New Core Reusable Spiral Notebook, Executive Size 6x8.8, Black - Lined Pages, App-Connected, Erasable, Durable Cover, Ideal for School, Work, and Creative Projects

$27.77

Price

$78K

Revenue

#2Rocketbook Smart Notebook Accessory Kit - 2 Black Capped FriXion Pens, 1 Spray Bottle, 1 Microfiber Cloth, and 1 Pen Station - Rocketbook Scannable Notebook Accessories - Write, Scan, Erase, Reuse

$14.99

Price

$50K

Revenue

#3Rocketbook New Core Reusable Spiral Notebook, Letter Size 8.5x11, Black - Lined Pages, App-Connected, Erasable, Durable Cover, Ideal for School, Work, and Creative Projects

$27.43

Price

$43K

Revenue

#4Rocketbook New Core Reusable Spiral Notebook, Letter Size 8.5x11, Gray - Lined Pages, App-Connected, Erasable, Durable Cover, Ideal for School, Work, and Creative Projects

$26.99

Price

$38K

Revenue

#5New Rocketbook Pro 2.0 Smart Notebook | Steel Blue | Scannable Office Notebook with 20 Sheet Page Pack - Lined and Dot Grid | Hardcover Vegan Leather Reusable Notebook with 1 Pilot Frixion Pen & 1 Microfiber Cloth | Letter Size: 8.5 in x 11 in

$47.72

Price

$23K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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