GRIPS CUSTOMERS & RESEARCH PARTNERS
Moss Out!, owned by Lilly Miller Brands, a division of Central Garden & Pet Company (NASDAQ: CENT), generated in-store revenue primarily through Home Depot and Lowe's, which captured 67.7% and 32.3% of YTD sales respectively, according to Grips Intelligence data covering January through August 2026. The brand's average product price stood at $24.71, with pricing trending upward by 2.1% over the analysis period. Most recently, from June to August 2026, Moss Out! experienced significant momentum with revenue climbing 47.4% month-over-month, while average prices increased 5.4% in the same timeframe. These dynamics suggest strong consumer demand and successful price optimization during the summer months.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Moss Out! on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Moss Out!.
BY REVENUE
Moss Out! sells 74% online and 26% offline. Online runs through 2 channels; offline through 1. Online share has moved from 64% in Apr to 79% in Aug.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 33K ratings on 2 channels, Moss Out! averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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