GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BlueDEF generated an average product price of $29.35 across Lowes, Amazon, and Home Depot from January to May 2026. Lowes.com dominated BlueDEF's revenue share at 52.9%, followed closely by Amazon at 45.5%, while Home Depot accounted for just 1.6%. The brand experienced strong momentum with revenue growing 31.4% over the tracked period. Average pricing also saw a notable 21.2% increase, suggesting rising demand or strategic price adjustments. This concentrated two-retailer distribution strategy, with nearly 98.4% of revenue split between Lowes and Amazon, highlights a focused yet potentially vulnerable market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BlueDEF.
BY REVENUE
BlueDEF sells 54% online and 46% offline. Online runs through 3 channels; offline through 1.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 26K ratings on 3 channels, BlueDEF averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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