GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), BlueDEF holds the majority of its revenue share at Lowes.com (53.3%), followed closely by Amazon at 44.9%, with Home Depot capturing just 1.8%. The brand's average product price during this period was $27.41, reflecting a notable 16.0% overall price decrease across the quarter. Despite the declining average price, BlueDEF demonstrated strong momentum with revenue growing 10.6% over the tracked period. This combination of falling prices and rising revenue suggests increasing volume demand and competitive positioning across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueDEF.
