GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Castrol generated an average product price of $30.44 across Amazon and Lowes.com during the period from January to May 2026. Amazon dominated Castrol's retailer revenue share at 94.9%, with Lowes.com accounting for the remaining 5.1%. Notably, Castrol's overall revenue grew by an impressive 26.3% over the tracked period, signaling strong upward momentum for the brand. Average pricing also trended upward, increasing 6.2% overall, suggesting a successful premium positioning strategy or favorable market conditions. These insights highlight Castrol's heavy reliance on Amazon as its primary revenue driver while maintaining steady growth across both price and sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Castrol on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Castrol.
BY REVENUE
Castrol sells 95% online and 5% offline. Online runs through 1 channel; offline through 1. Online share has moved from 2% in Jan to 96% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 990K ratings on 2 channels, Castrol averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 990K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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