GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MRCOOL generated the majority of its revenue through Amazon, which accounted for 68.9% of total revenue share from January to May 2026 across Amazon, Lowes.com, HomeDepot.com, and Newegg. Lowes.com followed as the second-largest channel at 23.5%, while HomeDepot.com and Newegg contributed a combined 7.2%. The brand's average product price during this period stood at $1,045.97, though pricing trended downward with an overall 18.6% decrease observed from March to May 2026. Despite a modest 4.0% month-over-month revenue uptick in the most recent month, MRCOOL experienced a notable 26.5% revenue decline over the broader March–May window. These trends suggest shifting pricing strategies and seasonal demand fluctuations worth monitoring for the brand's competitive positioning in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MRCOOL on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for MRCOOL.
BY REVENUE
MRCOOL sells 72% online and 28% offline. Online runs through 3 channels; offline through 2.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 10K ratings on 4 channels, MRCOOL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,769.00
Price
$26K
Revenue
$3,769.00
Price
$26K
Revenue
$3,329.00
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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