GRIPS CUSTOMERS & RESEARCH PARTNERS
MULTI FIT, owned by The Lexicon Group of Institutes, a private Indian business conglomerate, demonstrates a heavily concentrated in-store retail strategy with 48.5% of revenue share from Home Depot and 43.1% from Ace Hardware according to Grips Intelligence data covering January through August 2026. The brand maintains an average product price of $25.42, which has increased 3.0% over the tracked period, though recent pricing shows a notable 7.2% decline in the most recent month. Amazon represents a minimal channel with only 8.4% revenue share, indicating MULTI FIT's primary focus on traditional brick-and-mortar distribution. Overall revenue performance declined 16.8% since the beginning of the tracked period, despite a modest 0.4% month-over-month recovery in the latest reporting window. This performance snapshot underscores MULTI FIT's reliance on major home improvement retailers for market presence and revenue generation.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MULTI FIT.
BY REVENUE
MULTI FIT sells 59% online and 41% offline. Online runs through 2 channels; offline through 1.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 55K ratings on 3 channels, MULTI FIT averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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