GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Murphy's Naturals generated the vast majority of its revenue through Amazon, which accounted for 93.9% of total revenue share between January and May 2026, followed by Lowes.com at 5.0% and HomeDepot.com at 1.1%. The brand experienced significant momentum during this period, with overall revenue growing an impressive 292.4% across the tracked timeframe. Murphy's Naturals maintained a stable average product price of $19.59, reflecting consistent pricing strategy across retailers. The brand's month-over-month revenue surged 83.5%, signaling strong seasonal demand acceleration. With its dominant Amazon presence and rapid growth trajectory, Murphy's Naturals demonstrates a highly concentrated yet expanding digital retail footprint across major home and garden retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 293% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy's Naturals.
BY REVENUE
Murphy's Naturals sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 25% in Jan to 96% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 753K ratings on 3 channels, Murphy's Naturals averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 753K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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