GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Murphy's Naturals generated an average product price of $19.30 across tracked retailers during Q1 2026 (January–March). Amazon dominated as the brand's primary sales channel, accounting for a commanding 92.6% of total revenue share, followed by Lowes.com at 6.2% and HomeDepot.com at 1.2%. The brand experienced significant momentum during the period, with revenue growing 104.6% overall. Murphy's Naturals' top-selling product on Amazon, the Lemon Eucalyptus Oil Insect Repellent Spray 2-Pack, was priced at $19.96, closely aligning with the brand's overall average price point. This heavy concentration on a single retailer presents both a strength in channel optimization and a potential risk in terms of diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 105% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Murphy's Naturals.
BY REVENUE
$19.96
Price
$111K
Revenue
$16.99
Price
$58K
Revenue
TO MURPHY'S NATURALS
