GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com and HomeDepot.com, Naturae Decor demonstrates a strong retail presence with Lowe's commanding 87.6% of the brand's revenue share compared to Home Depot's 12.4%. The brand's average product price sits at $50.03, with notable upward pricing momentum as average prices increased 14.5% over the tracked period. Revenue growth has been equally impressive, climbing 40.9% over the same timeframe, signaling rising consumer demand. Naturae Decor's heavy concentration at Lowe's suggests a strategic retail partnership that continues to drive the majority of the brand's sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Naturae Decor.
BY REVENUE
Naturae Decor sells 16% online and 84% offline. Online runs through 2 channels; offline through 1. Online share has moved from 48% in Jan to 21% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 18K ratings on 2 channels, Naturae Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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