GRIPS CUSTOMERS & RESEARCH PARTNERS
Naturae Decor, an independent private company, generated in-store revenue predominantly through Lowe's, which captured 85.3% of sales compared to Home Depot's 14.7% during the first eight months of 2026, according to data from Grips Intelligence. The brand's average product price point held steady at approximately $52, with premium offerings reaching upward of $158 across its portfolio. Recent performance showed modest headwinds, with revenue declining 4.3% since the beginning of the tracked period and average prices slipping 0.5% over the same timeframe. Top-performing SKUs ranged from budget-conscious options under $40 to higher-end expandable trellises exceeding $84, indicating a diversified price strategy across its core product lines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Naturae Decor.
BY REVENUE
Naturae Decor sells 20% online and 80% offline. Online runs through 2 channels; offline through 1.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 20K ratings on 2 channels, Naturae Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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