GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Lowes, Ace Hardware, and Amazon, White Lightning maintains a strong retail presence with an average product price of $7.04. Lowes.com dominates as the brand's primary retail channel, commanding an impressive 86.7% of total revenue share. Ace Hardware and Amazon account for the remaining distribution, holding 8.3% and 4.3% revenue share respectively, indicating a highly concentrated retail strategy. The brand experienced a modest 1.4% revenue decline over the tracked period, suggesting relatively stable demand despite minor fluctuations. Notably, average pricing decreased 12.9% over the same timeframe, which may point to promotional activity or shifting product mix across its retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Lightning.
BY REVENUE
White Lightning sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 45K ratings on 3 channels, White Lightning averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.96
Price
$9.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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