GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, White Lightning generated the majority of its revenue through lowes.com, which accounted for 83.3% of total revenue share during Q1 2026 (January–March), followed by acehardware.com at 11.1% and Amazon at 5.0%. The brand's average product price stood at $6.39 across the three tracked retailers during this period. Notably, White Lightning experienced impressive revenue growth of 160.6% over the quarter, signaling strong momentum heading into 2026. The brand's pricing strategy showed a slight downward trend, with average prices decreasing 8.8% over the same period, which may have contributed to the accelerated revenue growth. With Lowe's commanding such a dominant share of revenue, White Lightning's retail distribution remains heavily concentrated in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 161% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for White Lightning on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Lightning.
