GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, NDS generated over half of its revenue through Lowe's (52.3%) across five major home improvement retailers tracked from January to May 2026. Home Depot and Menards followed with 16.4% and 15.5% revenue share respectively, while Ace Hardware captured 11.0% and Amazon trailed at just 4.8%. The brand's revenue grew 11.0% over the March to May 2026 period, signaling strong seasonal momentum heading into peak home improvement months. NDS maintained an accessible average product price of $13.78, though average pricing saw a 4.3% decline over the same trending period. This heavy concentration at Lowe's, combined with solid revenue growth, positions NDS as a brand with a dominant single-retailer strategy in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NDS on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for NDS.
BY REVENUE
NDS sells 22% online and 78% offline. Online runs through 3 channels; offline through 3.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 315K ratings on 5 channels, NDS averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 315K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.99
Price
$119K
Revenue
$39.99
Price
$114K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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