GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nite Ize generated the largest share of its revenue through Amazon at 43.8%, followed by Menards at 21.0% and Lowe's at 18.0%, across tracked retailers from January to May 2026. The brand maintained an accessible average product price of $10.67 during this period. Notably, Nite Ize experienced solid momentum with revenue growing 5.6% over the trailing three-month period from March to May 2026. Home Depot represented just 1.5% of tracked revenue share, suggesting a significant whitespace opportunity for the brand at one of the nation's largest home improvement retailers. Meanwhile, average prices saw a modest 2.5% decline over the same period, potentially reflecting competitive pricing strategies or shifting product mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nite Ize on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nite Ize.
BY REVENUE
Nite Ize sells 40% online and 60% offline. Online runs through 2 channels; offline through 3.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 1.72M ratings on 5 channels, Nite Ize averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.72M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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