GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026 across Amazon and Menards.com, O'Keeffe's saw its revenue decline by 34.8% over the tracked period, signaling a notable downward trend. Amazon dominates as the brand's primary retail channel, accounting for a commanding 96.3% of total revenue share. The average product price during this period was $13.50, which itself experienced a 4.0% decrease over the quarter. Meanwhile, Menards.com captured just 3.2% of revenue share, highlighting the brand's heavy reliance on a single retailer. These trends suggest O'Keeffe's may need to diversify its retail strategy and address pricing pressures to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for O'Keeffe's.
BY REVENUE
$15.94
Price
$1.73M
Revenue
$11.25
Price
$676K
Revenue
$15.02
Price
$528K
Revenue
$11.99
Price
$269K
Revenue
