Home/Insights/Brands/O'Keeffe'sProduct Intelligence - 2026 YTD USA

O'Keeffe's

700K+

Products Sold, Jan to May 2026

600+

# Offline Stores

$13.12

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

O'Keeffe's Market Overview

According to in-store data from Grips Intelligence, O'Keeffe's generated the vast majority of its revenue through Amazon, which accounted for 95.5% of total revenue share between January and May 2026, with menards.com capturing just 3.4%. The brand's average product price during this period stood at $13.37, reflecting a modest 0.7% overall decrease in average pricing. Notably, O'Keeffe's experienced a significant 29.4% decline in revenue over the tracked timeseries period from March to May 2026. Among its top-performing products on Amazon, the Working Hands Hand Cream 2-pack led with an average price of $15.94, while the 10oz Pump Jar variant commanded the highest price point at $19.97. These trends suggest O'Keeffe's faces a challenging revenue environment despite maintaining a dominant presence on Amazon across the retailers tracked.

Revenue Share by Channel

1

Amazon

94%

2

Menards

5%

3

Lowe's

1%

Data covers Amazon, Menards, Lowe's

O'Keeffe's's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 29% from Mar to May.

Monthly revenue

Indexed values, 0-100

O'Keeffe's's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

O'Keeffe's's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for O'Keeffe's on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

O'Keeffe's's channels

REVENUE SHARE

Revenue distribution across tracked channels for O'Keeffe's.

Channels by revenue share

Distribution in %

O'Keeffe's's online vs offline revenue split

BY REVENUE

O'Keeffe's sells 95% online and 5% offline. Online runs through 1 channel; offline through 2. Online share has moved from 4% in Jan to 96% in May.

Revenue by channel

Share of total revenue across all channels

Online

95%

5%

Offline

Online share trend

Jan – May

Online channels

95%

Amazon.com

Offline channels

5%

Menards stores

Lowe's stores

O'Keeffe's's customer ratings

BY REVIEW COUNT

Across 3.72M ratings on 3 channels, O'Keeffe's averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 3.72M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for O'Keeffe's

BY REVENUE

Amazon

#1O'Keeffe's Working Hands Hand Cream, Relieves and Repairs Extremely Dry Hands, 3 oz Tube, (Pack of 2)

$15.95

Price

$1.41M

Revenue

#2O'Keeffe's Healthy Feet Foot Cream for Extremely Dry, Cracked Feet, 3.2 Ounce Jar, (Pack of 1)

$10.41

Price

$716K

Revenue

#3O'Keeffe's Working Hands Hand Cream in a Pumpable Jar for Extreme Dryness – 10oz Pump (1 Pack) - Repairing Skincare for Cracked, Dry Hands

$19.97

Price

$483K

Revenue

#4O'Keeffe's Healthy Feet Exfoliating Foot Cream for Extremely Dry, Cracked Feet, 3 Ounce Tube, (Pack of 1)

$10.74

Price

$475K

Revenue

#5O'Keeffe's Working Hands Hand Cream, Relives and Repairs Extremely Dry Hands, 7 oz Tube (Pack of 1)

$15.04

Price

$317K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

Similar brands

TO O'KEEFFE'S

RustAid

150+

Offline Stores

Goo Gone

5,100+

Offline Stores

Krud Kutter

3,100+

Offline Stores

Glaze 'N Seal

30+

Offline Stores

Klean-Strip

4,700+

Offline Stores

ImprintPrivacy PolicyTerms of Service