GRIPS CUSTOMERS & RESEARCH PARTNERS
O'Keeffe's, owned by The Gorilla Glue Company, demonstrates heavy reliance on Amazon for in-store revenue, which accounts for 93% of total sales across the data period of January through August 2026, according to Grips Intelligence. The brand's average product price stands at $13.83, with pricing increasing 5.7% overall since the beginning of the tracking period. While Amazon dominates the channel mix, Lowe's and Menards represent secondary but meaningful distribution channels at 4.0% and 2.9% revenue share respectively. Recent momentum shows mixed signals, with overall revenue up 9.3% year-to-date despite a 3.9% dip in the most recent month tracked. The pricing strategy varies significantly by retailer, with Menards offering the most competitive entry points and Amazon featuring premium multi-packs at higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for O'Keeffe's on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for O'Keeffe's.
BY REVIEW COUNT
Across 3.57M ratings on 3 channels, O'Keeffe's averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
