GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, RustAid generates the vast majority of its revenue through homedepot.com, which accounts for 96.3% of total revenue share, while lowes.com captures just 3.7%. The brand's average product price sits at $11.94, though pricing has seen significant upward movement with a 111.0% increase over the tracked period. Despite rising prices, RustAid experienced a notable 79.1% decline in revenue during the same timeframe, suggesting that higher price points may be impacting purchase volume. These trends point to a critical period for RustAid as it navigates pricing strategy across its two primary retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 79% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 111% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RustAid on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for RustAid.
BY REVIEW COUNT
Across 2.22K ratings on 2 channels, RustAid averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 2.22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis