GRIPS CUSTOMERS & RESEARCH PARTNERS
Orbit, a brand of the Mars-owned Wrigley Company, demonstrates significant online retail concentration with Amazon and Lowe's commanding 83.6% of combined revenue share according to Grips Intelligence data from January through August 2026. The in-store performance data reveals an average product price of $12.69 across tracked channels, though prices declined 4.2% in the most recent month despite a modest 2.4% overall increase since the period began. Revenue momentum has weakened considerably, with a 24.3% decline since the start of the tracked timeframe, though Amazon maintains dominance as the leading channel at 44.7% revenue share. Smart watering and irrigation products command premium positioning, with connected timer systems like the B-hyve XD reaching price points above $125, indicating strong market demand for advanced outdoor automation solutions.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Orbit on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Orbit.
BY REVENUE
Orbit sells 47% online and 53% offline. Online runs through 3 channels; offline through 3. Online share has moved from 8% in Apr to 59% in Aug.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 3.17M ratings on 5 channels, Orbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$160K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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