GRIPS CUSTOMERS & RESEARCH PARTNERS
Oregon, owned by Oregon Tool, Inc., a division of Platinum Equity, dominates in-store retail channels with an average product price of $25.60 according to Grips Intelligence data from January through August 2026. Amazon leads revenue share significantly at 40.8%, followed by Lowe's at 25.8% and Ace Hardware at 16.1%, demonstrating strong omnichannel presence across major home improvement retailers. Despite modest month-over-month growth of 0.8% in the most recent period, the brand experienced an overall revenue decline of 3.5% across the eight-month timeframe. Average pricing has shown resilience, increasing 1.7% year-to-date, indicating effective price positioning amid competitive market conditions. The brand's product portfolio spans from budget-friendly chainsaw chains starting around $15 to premium accessories exceeding $250, catering to diverse customer segments across multiple retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oregon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oregon.
BY REVENUE
Oregon sells 54% online and 46% offline. Online runs through 3 channels; offline through 3.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 1.35M ratings on 5 channels, Oregon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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