GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miracle-Gro generated the largest share of its revenue through Ace Hardware (40.1%) and Lowe's (35.5%) between January and May 2026, tracked across five major retailers including Amazon, Menards, and Home Depot. The brand experienced impressive momentum during this period, with revenue growing 94.0% overall, signaling strong seasonal demand. Miracle-Gro maintained an accessible average product price of $11.38 across all tracked retailers. Notably, Amazon and Home Depot accounted for a combined 17.6% of revenue share, suggesting the brand's strength remains concentrated in traditional hardware and home improvement channels. Despite the significant revenue growth, average prices decreased 18.9% over the period, potentially indicating a volume-driven strategy or increased promotional activity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 105% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Miracle-Gro.
BY REVENUE
Miracle-Gro sells 21% online and 79% offline. Online runs through 3 channels; offline through 3. Online share has moved from 32% in Jan to 16% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 9.9M ratings on 5 channels, Miracle-Gro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,196.15
Price
$931K
Revenue
$736.19
Price
$824K
Revenue
$629.42
Price
$797K
Revenue
$751.93
Price
$633K
Revenue
$779.61
Price
$566K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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