GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miracle-Gro generated the majority of its revenue across five tracked retailers—Lowe's, Ace Hardware, Amazon, Home Depot, and Menards—during Q1 2026 (January–March), with an average product price of $14.05. Lowe's led as the top revenue contributor with a 37.6% share, closely followed by Ace Hardware at 36.6%, while Amazon accounted for 15.7%. Notably, Miracle-Gro's revenue surged by 157.8% over the tracked period, signaling strong seasonal demand heading into spring. Meanwhile, the brand's average price decreased by 24.5% during the same timeframe, suggesting aggressive promotional activity or a shift toward lower-priced product mixes. Together, these trends point to a volume-driven growth strategy as Miracle-Gro positions itself competitively ahead of the peak gardening season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 158% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 25% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Miracle-Gro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Miracle-Gro.
BY REVENUE
