Miracle-Gro

Miracle-Gro Market Overview

Miracle-Gro, owned by The Scotts Miracle-Gro Company (NYSE: SMG), demonstrated significant in-store revenue volatility during the first eight months of 2026, according to Grips Intelligence data, with overall revenue declining 50.3% across the tracked period. Ace Hardware dominated the brand's in-store retail footprint with 41.5% revenue share, followed by Lowe's at 32.1%, while average product pricing increased 24.1% year-to-date to $11.40. The most recent period showed a concerning 21.3% month-over-month revenue drop, though average prices continued climbing at 8.3% growth, suggesting potential demand elasticity challenges. Amazon captured 13.7% of revenue share, positioning it as the third-largest channel ahead of Menards and Home Depot, indicating a mixed omnichannel performance despite online expansion efforts.