GRIPS CUSTOMERS & RESEARCH PARTNERS
PIC Corporation, a family-owned private company, generated in-store revenue with Lowe's commanding 48.5% of sales share year-to-date, followed by Menards at 29.0%, according to Grips Intelligence data from January–August 2026. The brand experienced a significant 26.3% overall revenue decline since the beginning of the tracked period, though average product pricing increased 12.9% in the most recent month to $4.64. Amazon and Ace Hardware contributed 10.4% and 7.1% of revenue respectively, with Home Depot representing the smallest channel share at 4.7%. Product pricing across the portfolio averaged $5.09, reflecting a diverse range from budget items like wire handle fly swatters at $0.73 to premium solar-powered bug zappers exceeding $89.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for PIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for PIC.
BY REVENUE
PIC sells 15% online and 85% offline. Online runs through 4 channels; offline through 3.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 260K ratings on 5 channels, PIC averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 260K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
