GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, PIC demonstrated strong momentum from January to May 2026 across five major retailers, with overall revenue surging 183.7% during the tracked period. Lowes.com dominated as PIC's leading retail channel, commanding 48.0% of total revenue share, followed by Menards.com at 22.3% and Amazon at 12.0%. The brand maintained an accessible average product price of $6.16, reflecting its focus on value-oriented pest control solutions for consumers. Month-over-month revenue growth reached an impressive 46.7%, signaling accelerating seasonal demand across its retail footprint. Home Depot and Ace Hardware rounded out PIC's retail distribution, contributing 9.8% and 7.5% of revenue share respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 183% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for PIC.
BY REVENUE
PIC sells 20% online and 80% offline. Online runs through 4 channels; offline through 3. Online share has moved from 54% in Jan to 13% in May.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 250K ratings on 5 channels, PIC averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 250K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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