GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked by Grips Intelligence from January through August 2026, Polar demonstrates heavy reliance on Amazon, which captures 92.4% of revenue share while Home Depot and Lowe's account for just 4.8% and 2.4% respectively. The brand's average product price stands at $22.78, though pricing has contracted 9.0% over the overall period, with the most recent month showing a 4.4% price decline. Revenue grew 8.8% year-to-date despite a slight 1.8% dip in the final tracked month, indicating momentum in the earlier half of the period. Polar Beverages, which is privately held and operated by the Crowley family in its fourth generation, shows particular strength in lower-priced seltzer water products on Amazon, where multi-packs retail between $12-$13, alongside higher-ticket items like heart rate monitors.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Polar on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Polar.
BY REVIEW COUNT
Across 360K ratings on 3 channels, Polar averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 360K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$104.95
Price
$2.38M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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