GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime-Line maintained an average product price of $10.22 across five major retailers tracked from January to May 2026. Amazon led as Prime-Line's top revenue channel, commanding a 34.9% share, followed by Home Depot at 28.0% and Ace Hardware at 16.2%. Notably, Menards closely rivaled Ace Hardware with a 15.8% revenue share, while Lowe's trailed significantly at just 5.1%. The brand's average price saw a notable 12.8% increase over the tracked period, signaling a consistent upward pricing trend. Prime-Line's diversified retail presence across these five channels highlights its broad market reach in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime-Line.
BY REVENUE
Prime-Line sells 66% online and 34% offline. Online runs through 3 channels; offline through 2. Online share has moved from 67% in Jan to 73% in May.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 2.79M ratings on 5 channels, Prime-Line averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.79M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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