GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Hillman demonstrates a strong retail presence with Ace Hardware commanding a dominant 59.6% share of the brand's revenue, followed by Lowe's at 35.6%. Notably, Home Depot and Menards together account for just 4.2% of Hillman's total revenue, indicating a highly concentrated distribution strategy. The brand maintains an accessible average product price of $3.53 across all tracked retailers. Despite a 9.3% revenue decline over the observed trend period, Hillman's average price showed resilience with a modest 0.6% overall increase, suggesting the brand is holding pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HIllman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HIllman.
BY REVIEW COUNT
Across 7M ratings on 4 channels, HIllman averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.99
Price
$2.41M
Revenue
$5.99
Price
$575K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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