GRIPS CUSTOMERS & RESEARCH PARTNERS
Primitive Planters, a woman-owned private business, generated an average product price of $16.12 across in-store channels tracked from January through August 2026, according to Grips Intelligence. The brand experienced significant headwinds during this period, with revenue declining 21.9% overall and 7.4% in the most recent month measured. Ace Hardware dominated the channel mix with 87.2% of revenue share compared to Home Depot's 12.8%, though both retailers showed price points ranging from $6.33 to $21.49 for top-performing SKUs. Average pricing remained relatively stable, decreasing just 2.9% month-over-month in the latest reporting period despite the overall revenue contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 12% online and 88% offline. Online runs through 1 channel; offline through 1.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 2.61K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 2.61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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