GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Primitive Planters maintains a strong retail presence across Ace Hardware and Home Depot. The brand's revenue is heavily concentrated at Ace Hardware, which accounts for approximately 89.9% of total revenue share, while Home Depot represents the remaining 10.1%. Primitive Planters products carry an average price point of $16.12, reflecting an accessible positioning within the market. However, the brand has experienced a notable revenue decline of 20.3% over the tracked period, signaling potential headwinds in consumer demand or distribution challenges. Despite this revenue softening, average pricing has remained stable, suggesting the brand has held firm on its pricing strategy rather than resorting to discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 19% in May.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 3.04K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.04K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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