GRIPS CUSTOMERS & RESEARCH PARTNERS
Primo, owned by Primo Brands Corporation (NYSE: PRMB), generated an average in-store product price of $65.95 across the tracked period from January through August 2026, according to Grips Intelligence data. The brand's revenue declined 6.8% overall during this timeframe, with Lowe's commanding a dominant 57.8% share of revenue, followed by Home Depot at 21.2% and Amazon at 15.7%. Average pricing decreased 10.8% year-to-date while the most recent month showed a steeper 6.2% revenue drop, signaling intensified competitive pressure. Top-performing SKUs ranged from $29.99 to $266.74, with premium bottom-load models and specialty variants generating the highest price points across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primo.
BY REVENUE
Primo sells 73% online and 27% offline. Online runs through 3 channels; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 49K ratings on 4 channels, Primo averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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