GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Primo demonstrated strong momentum with revenue growing 64.7% over the observed period across key retailers including Lowe's, Home Depot, Amazon, and Ace Hardware. Lowe's emerged as Primo's dominant retail partner, capturing 42.0% of total revenue share, followed closely by Home Depot at 36.5%. The brand's average product price rose 32.9% over the period, reaching $71.52, signaling a notable shift toward higher-value offerings. Amazon accounted for 15.9% of revenue share, while Ace Hardware held a smaller but meaningful 5.3% position. This pricing and distribution trend suggests Primo is successfully expanding its retail footprint while driving premium product adoption.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 71% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Primo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primo.
BY REVENUE
Primo sells 77% online and 23% offline. Online runs through 3 channels; offline through 3. Online share has moved from 85% in Jan to 77% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 52K ratings on 4 channels, Primo averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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