GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Primo generated the majority of its revenue through Lowe's, which captured 48.6% of total revenue share between January and March 2026, followed by Amazon at 27.1% and Home Depot at 23.0%. During this period, Primo's average product price stood at $109.86, though pricing saw a notable decline of 31.7% over the quarter. Despite the pricing decrease, the brand experienced positive momentum with revenue growing 5.1% across the tracked period at Lowe's, Amazon, and Home Depot. Premium products like the Smart Touch Bottom Load Water Cooler at Lowe's commanded prices as high as $285.98, indicating a wide price range across Primo's retail portfolio.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 32% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Primo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Primo.
BY REVENUE
