Wilsonart

Wilsonart Market Overview

According to in-store data from Grips Intelligence, Wilsonart generated the majority of its revenue through homedepot.com, which accounted for 66.2% of sales between January and May 2026, with lowes.com capturing the remaining 33.8%. The brand's average product price during this period was $44.84, though pricing showed a notable downward trend with a 12.2% decrease over the tracked timeframe. Month-over-month revenue also experienced a slight decline of 1.7%, suggesting softening demand or increased competitive pressure. Interestingly, there is a significant price gap between the two retailers, with top-selling Wilsonart products on Lowe's frequently exceeding $300, while Home Depot's top products generally range between $70 and $175. This pricing disparity across the two major home improvement retailers points to differing product mix strategies for the Wilsonart brand at each channel.