Pur

Pur Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Amazon, acehardware.com, and lowes.com, Pur demonstrated strong momentum with overall revenue growing 7.9% over the period. Amazon dominated as Pur's primary sales channel, commanding a 96.3% share of total revenue, while acehardware.com and lowes.com trailed significantly at 1.9% and 1.4% respectively. The brand's average product price held relatively stable at $13.31, dipping only 0.7% across the quarter. Notably, Pur posted a 13.0% month-over-month revenue increase in the most recent month of the period, signaling accelerating demand. This heavy concentration on a single retailer presents both a strength in channel optimization and a potential risk in terms of diversification for the brand going forward.