Pur

Pur Market Overview

According to in-store data from Grips Intelligence, Pur generated the vast majority of its revenue through Amazon, which accounted for 96.7% of total revenue share between January and May 2026, with Ace Hardware and Lowe's trailing far behind at 1.4% and 1.3% respectively. The brand's average product price during this period stood at $15.08, reflecting an accessible price positioning across its tracked retailers. Pur demonstrated positive momentum with overall revenue growing 5.8% over the measured period, signaling steady consumer demand. Average prices also trended upward, rising 3.4% overall, suggesting the brand has been able to command higher prices without dampening sales growth. This combination of strong Amazon dominance, consistent revenue gains, and rising average prices paints a picture of a brand with solid market traction heading into mid-2026.