GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safe Home generated the largest share of its revenue through Amazon at 47.4%, followed by Lowes.com at 24.8% and Menards.com at 22.2% during the January to May 2026 period across four major retailers. Home Depot accounted for a notably smaller 5.6% of total revenue share, suggesting a significant concentration of sales across the top three channels. The brand's average product price stood at $20.91, with pricing trending upward by 4.3% over the tracked period. Revenue also showed positive momentum, growing 4.9% overall from March through May 2026. These dynamics point to a brand with steady growth and a strong multi-retailer presence in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safe Home.
BY REVENUE
Safe Home sells 49% online and 51% offline. Online runs through 2 channels; offline through 2.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Safe Home averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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