GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes, Menards, and Home Depot from January to March 2026, Safe Home generated the majority of its revenue through Amazon, which accounted for 52.3% of total revenue share. Lowes.com and Menards.com followed as significant contributors at 23.7% and 20.4% respectively, while Home Depot trailed considerably at just 3.6%. The brand's average product price during this period sat at $21.01, reflecting a modest 1.0% overall decrease in average pricing. Despite a 2.6% month-over-month revenue uptick in the most recent month, Safe Home experienced a slight overall revenue decline of 2.1% across the quarter. This pricing and revenue trend suggests the brand is navigating a competitive landscape where maintaining price stability and channel diversification remain critical priorities.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe Home.
