GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Culligan generated the majority of its revenue through Amazon, which accounted for 69.7% of total revenue share across five tracked retailers between January and May 2026. Ace Hardware followed as the second-largest channel at 22.5% revenue share, while Lowe's, Menards, and Home Depot collectively represented less than 8% of sales. The brand's average product price stood at $28.23, though pricing varied significantly by retailer, with Home Depot listings averaging well above $200 compared to sub-$20 options at Ace Hardware. Culligan's overall revenue grew 17.5% during the March to May 2026 period, signaling strong upward momentum heading into the summer months. This growth was accompanied by a modest 1.4% increase in average pricing, suggesting the brand is successfully balancing volume expansion with stable price positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Culligan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Culligan.
BY REVENUE
Culligan sells 71% online and 29% offline. Online runs through 3 channels; offline through 3. Online share has moved from 16% in Jan to 77% in May.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 287K ratings on 5 channels, Culligan averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 287K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.13
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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