GRIPS CUSTOMERS & RESEARCH PARTNERS
PURIFY's in-store performance data from January through August 2026, according to Grips Intelligence, reveals a heavily concentrated retail presence with lowes.com accounting for 99.9% of tracked revenue share. The brand experienced a dramatic 96.4% revenue decline in the most recent month tracked, while average product pricing dropped 44.1% during the same period, suggesting significant promotional activity or clearance efforts. With an overall average product price of $90.65 across the data period, PURIFY positions itself in the premium segment despite recent pricing pressures. The extreme concentration in a single channel and sharp recent performance deterioration indicate potential market challenges or strategic shifts for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 66% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 42% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for PURIFY on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for PURIFY.
BY REVENUE
PURIFY sells 41% online and 59% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 100% in Aug.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
