GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, PURIFY demonstrated exceptional momentum with revenue surging 411.2% over the tracked period. The brand's average product price sits at $85.66, reflecting a competitive positioning in its category. Notably, PURIFY's retail distribution is almost exclusively concentrated at Lowes.com, which commands a dominant 99.8% share of the brand's total revenue. Month-over-month revenue growth reached an impressive 143.3%, signaling rapidly accelerating consumer demand. This heavy reliance on a single retailer presents both a strong partnership advantage and a potential diversification opportunity for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 411% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PURIFY on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for PURIFY.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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