GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rayovac generated the largest share of its revenue through menards.com at 32.8%, followed closely by Amazon at 30.5%, with lowes.com and acehardware.com contributing 19.2% and 15.9% respectively during the January to May 2026 period across five tracked retailers. The brand's average product price stood at $14.08, reflecting a modest 1.0% decrease over the observed timeframe. Rayovac experienced a notable 9.7% decline in overall revenue during the March to May 2026 trend period, signaling potential headwinds in consumer demand or competitive pressure. Best Buy accounted for just 1.4% of Rayovac's revenue share, indicating the brand's distribution strength is concentrated in home improvement and hardware retail channels rather than consumer electronics stores. These insights suggest Rayovac maintains a diversified but home-improvement-leaning retail footprint, with pricing and revenue trends worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rayovac.
BY REVENUE
Rayovac sells 25% online and 75% offline. Online runs through 1 channel; offline through 4.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 1.4M ratings on 5 channels, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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