GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razor generated an average product price of $123.78 across the Q1 2026 period (January–March 2026), with Amazon commanding a dominant 97.6% share of the brand's total revenue among tracked retailers. The brand experienced a significant revenue decline of 75.7% over the observed quarter, signaling a notable contraction in consumer demand or shifting market dynamics. Average pricing also trended downward, falling 10.0% over the same period, suggesting increased discounting or a shift toward lower-priced products such as the popular Razor A Kick Scooter priced at $43.36. Razor's product catalog on Amazon spans a wide price range, from budget-friendly kick scooters to premium electric ride-ons like the MX650 Dirt Rocket listed at up to $889.99, reflecting the brand's broad market positioning across multiple price tiers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 76% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor.
BY REVENUE
$266.43
Price
$1.92M
Revenue
$560.55
Price
$945K
Revenue
$43.36
Price
$771K
Revenue
$889.99
Price
$651K
Revenue
