GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Razor demonstrated strong market momentum with revenue growing 36.2% over the tracked period. Amazon dominated as Razor's primary retail channel, commanding a 93.2% share of total revenue, while Lowes.com and HomeDepot.com accounted for 4.3% and 1.8% respectively. The brand's average product price stood at $109.86, though pricing varied significantly across retailers, with Lowe's listings reaching above $1,500 for bundled products. Razor's most recent monthly performance showed a 19.9% revenue increase compared to the prior month, signaling accelerating consumer demand. This concentration on a single dominant retailer, paired with consistent growth, positions Razor as a brand with both strong sales velocity and potential diversification opportunities across additional retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Razor on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Razor.
BY REVIEW COUNT
Across 1.01M ratings on 4 channels, Razor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.01M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$266.20
Price
$945K
Revenue
$569.84
Price
$671K
Revenue
$123.58
Price
$635K
Revenue
$121.20
Price
$593K
Revenue
$549.63
Price
$392K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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