GRIPS CUSTOMERS & RESEARCH PARTNERS
Repel, owned by Spectrum Brands (NYSE: SPB), generated in-store and online revenue across major retail channels during the first eight months of 2026, with Amazon commanding a dominant 71.7% share of total sales according to Grips Intelligence data. The brand's average product price stood at $9.95, though pricing increased 9.9% overall across the tracked period from January through August 2026. Amazon's overwhelming market concentration was followed distantly by menards.com at 15.2% revenue share, with acehardware.com and lowes.com representing 8.4% and 4.7% respectively. Recent momentum shows weakness, with revenue declining 10.0% since early 2026 and a sharper 24.0% monthly drop in the most recent period tracked. Despite revenue pressure, average prices rose 2.6% in the latest month, suggesting the brand maintained pricing discipline amid softer demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Repel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Repel.
BY REVENUE
Repel sells 70% online and 30% offline. Online runs through 2 channels; offline through 3. Online share has moved from 2% in Apr to 81% in Aug.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 558K ratings on 4 channels, Repel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 558K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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