GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Repel generated the majority of its revenue through Amazon, which accounted for 78.9% of total revenue share between January and May 2026 across retailers including Menards, Ace Hardware, and Lowe's. The brand's average product price during this period stood at $10.48, reflecting accessible pricing within its category. Repel experienced significant revenue growth of 121.4% over the tracked period, signaling strong seasonal demand. Menards.com captured the second-largest revenue share at 10.5%, followed by Ace Hardware at 6.7% and Lowe's at 3.7%, highlighting Amazon's dominant role in Repel's retail distribution strategy. This data underscores Repel's heavy reliance on a single marketplace while maintaining a presence across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 127% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Repel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Repel.
BY REVENUE
Repel sells 76% online and 24% offline. Online runs through 1 channel; offline through 3. Online share has moved from 4% in Jan to 65% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.44M ratings on 4 channels, Repel averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.39
Price
$537K
Revenue
$9.94
Price
$111K
Revenue
$18.89
Price
$109K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
