GRIPS CUSTOMERS & RESEARCH PARTNERS
Ridgeline, a brand of Honda Motor Co., Ltd. (NYSE: HMC), experienced significant performance headwinds during the first eight months of 2026, with revenue declining 49.3% overall across in-store channels tracked by Grips Intelligence. Amazon dominated the channel mix with 47.2% revenue share, followed by menards.com at 37.6% and homedepot.com at 15.1%, though average pricing compressed 45.8% over the period. The most recent monthly period saw revenue drop 31.3% and average price fall 27.1%, indicating accelerating downward momentum. Top-performing products in the Home Depot channel included the 22 in. 58 cc Gas Powered Chainsaw at $169.99 and the 43cc 2-Stroke Brush Cutter and String Trimmer at $167.98.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 48% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ridgeline on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ridgeline.
BY REVENUE
Ridgeline sells 60% online and 40% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Apr to 84% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 80K ratings on 3 channels, Ridgeline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 80K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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