Rite in the Rain

Rite in the Rain Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Rite in the Rain generated the majority of its revenue through Amazon, which accounted for 64.0% of total revenue share, followed by Home Depot at 17.3% and Lowe's at 10.4%. The brand's average product price during this period stood at $19.19, reflecting an accessible price point across its retail footprint. Revenue showed strong momentum, growing 16.0% over the March to May 2026 trending period, signaling increasing consumer demand. Meanwhile, average price saw a modest 3.7% increase over the same trending window, suggesting the brand has maintained pricing power alongside its sales growth. Smaller retailers like Menards (4.7%) and Ace Hardware (3.6%) rounded out the distribution, indicating Rite in the Rain maintains a broad but Amazon-concentrated retail presence.