GRIPS CUSTOMERS & RESEARCH PARTNERS
Vulcan, a division of Illinois Tool Works Inc. (NYSE: ITW), shows strong Amazon dominance with 88.1% of in-store revenue share according to Grips Intelligence data from January through August 2026. The brand experienced a significant 30.3% overall revenue decline during the tracked period, though average product prices increased 17.2%, reflecting a shift toward higher-priced offerings across its portfolio. Amazon remains the primary channel at 88.1% revenue share, followed by Home Depot at 7.5% and Lowe's at 4.3%, with product categories ranging from sports equipment to professional tools. Vulcan's average product price stands at $35.03, with pricing trending upward across the three-month window from June through August 2026, suggesting potential market repositioning despite overall volume challenges.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vulcan on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vulcan.
BY REVIEW COUNT
Across 104K ratings on 3 channels, Vulcan averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 104K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.04
Price
$81K
Revenue
$149.99
Price
$48K
Revenue
$19.47
Price
$45K
Revenue
$139.54
Price
$34K
Revenue
$141.21
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
