GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RotoZip recorded an average product price of $22.43 across four major retailers tracked between January and May 2026. The brand's revenue distribution is led by Lowe's at 30.4%, followed closely by Amazon at 28.4%, Menards at 23.0%, and Ace Hardware at 17.4%, showing a relatively balanced multi-retailer presence. Notably, RotoZip's average price saw a 12.1% increase over the tracked period, suggesting a shift toward higher-priced product sales or strategic price adjustments. However, overall revenue declined by 13.7% during the same window, indicating that rising prices may be impacting purchase volume. This combination of rising average prices and falling revenue presents a key dynamic for stakeholders monitoring RotoZip's competitive positioning in the market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RotoZip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RotoZip.
BY REVENUE
RotoZip sells 31% online and 69% offline. Online runs through 3 channels; offline through 3. Online share has moved from 2% in Jan to 38% in May.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 63K ratings on 4 channels, RotoZip averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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