GRIPS CUSTOMERS & RESEARCH PARTNERS
Dremel, owned by Robert Bosch GmbH, demonstrates strong in-store performance with an average product price of $33.12 across tracked channels during January-August 2026. Amazon dominates the brand's revenue share at 58.5%, followed by Lowe's at 16.5% and Menards at 11.7%, according to Grips Intelligence. Despite a modest 0.5% revenue dip in the most recent month, the brand achieved 8.5% overall growth across the analysis period, though average prices declined 1.6% year-to-date. Price volatility remains notable, with products ranging from under $20 for accessories to premium kits exceeding $200, reflecting Dremel's diversified product positioning across both corded and cordless segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dremel.
BY REVENUE
Dremel sells 60% online and 40% offline. Online runs through 3 channels; offline through 3.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 1.75M ratings on 5 channels, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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