GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dremel maintained an average product price of $36.73 across five major retailers during Q1 2026 (January–March). Amazon dominated Dremel's revenue share at 67.7%, far outpacing Ace Hardware (10.7%), Lowe's (10.3%), Menards (9.1%), and Home Depot (2.1%). Notably, Home Depot accounted for just 2.1% of Dremel's revenue share, a surprisingly low figure given the retailer's prominence in the home improvement space. The brand's average price saw a 6.4% overall decrease during the tracked period, suggesting increased promotional activity or a shift toward lower-priced product sales. These insights highlight Dremel's heavy reliance on Amazon as its primary revenue driver while signaling potential opportunities for growth across traditional hardware retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dremel.
BY REVENUE
