GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dremel generated an average product price of $34.55 across five major retailers tracked from January to May 2026. Amazon dominated Dremel's revenue share at 65.5%, far outpacing Lowe's (11.8%), Menards (10.6%), and Ace Hardware (10.1%), while Home Depot trailed significantly at just 2.1%. Dremel's average price saw a notable 4.3% increase over the tracked period, signaling a potential shift toward higher-value product mix or pricing adjustments. Despite the rising prices, overall revenue experienced a modest 2.9% decline, suggesting that higher price points may be impacting purchase volume. This pricing-versus-revenue dynamic makes Dremel an interesting brand to watch as it balances premium positioning with sales momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dremel.
BY REVENUE
Dremel sells 62% online and 38% offline. Online runs through 3 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 1.75M ratings on 5 channels, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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