GRIPS CUSTOMERS & RESEARCH PARTNERS
WallPOPs, a brand of private family-owned Brewster Home Fashions, generated in-store revenue predominantly through Home Depot (57.2% share) and Lowe's (40.6% share) during the first eight months of 2026, according to Grips Intelligence data. The brand experienced significant headwinds, with overall revenue declining 40.3% since the beginning of the year, though average product prices increased 8.8% to $25.69 across the period. Home Depot dominated channel performance with nearly three-fifths of total revenue share, while Amazon represented a minimal 2.2% contribution to the brand's online presence. Top-performing SKUs on Home Depot and Lowe's commanded price points ranging from $18 to $50, reflecting the brand's positioning across multiple price tiers within the home décor category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WallPOPs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WallPOPs.
BY REVENUE
WallPOPs sells 85% online and 15% offline. Online runs through 3 channels; offline through 1. Online share has moved from 75% in Apr to 93% in Aug.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 10K ratings on 3 channels, WallPOPs averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.58
Price
$22K
Revenue
$36.99
Price
$17K
Revenue
$41.80
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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