GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Home Depot from January to March 2026, Safer Brand demonstrates a notably concentrated retail footprint, with Ace Hardware commanding a dominant 72.6% share of the brand's revenue. Lowe's follows as the second-largest channel at 24.6%, while Home Depot accounts for just 2.8% of total revenue. The brand's average product price sits at $15.07, reflecting an accessible price point across its retail partners. During the tracked period, Safer Brand experienced significant sales momentum, with revenue growing 86.6% overall. This strong growth trajectory signals rising consumer demand heading into the spring season, a critical window for the brand's core market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 87% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer Brand.
BY REVENUE