GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safer Brand generated its revenue across three major home improvement retailers between January and May 2026, with Ace Hardware commanding a dominant 68.2% revenue share, followed by Lowe's at 29.1%, and Home Depot capturing just 2.7%. The brand's average product price stood at $15.50 during the tracked period, reflecting a 5.4% overall increase in average pricing. Safer Brand also demonstrated strong momentum, with revenue growing 27.4% over the analyzed timeframe. This retailer concentration at Ace Hardware, paired with steady price growth, suggests Safer Brand maintains a focused distribution strategy within the brick-and-mortar home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safer Brand.
BY REVENUE
Safer Brand sells 19% online and 81% offline. Online runs through 2 channels; offline through 2. Online share has moved from 8% in Jan to 10% in May.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 39K ratings on 3 channels, Safer Brand averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.46
Price
$5.1K
Revenue
$26.11
Price
$4.23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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