GRIPS CUSTOMERS & RESEARCH PARTNERS
Samsonite (HKG: 1910) demonstrates a heavily concentrated in-store retail presence, with Amazon commanding 95.8% of revenue share during the first eight months of 2026, according to Grips Intelligence data. The brand faced significant headwinds during the analysis period, experiencing a 17.6% overall revenue decline since the beginning of the year, with average product pricing dropping 9.7% over the same timeframe. Most recent months showed acute pressure, with revenue declining 27.9% month-over-month and average prices falling 11.3% in the final tracking period. Despite these challenges, the brand maintained a solid average product price point of $151.27, with premium offerings like the Samsonite Centric 2 three-piece set commanding prices above $660 on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Samsonite on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Samsonite.
BY REVIEW COUNT
Across 7.7M ratings on 2 channels, Samsonite averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 7.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$286.66
Price
$4.95M
Revenue
$128.04
Price
$3.88M
Revenue
$128.24
Price
$2.98M
Revenue
$260.75
Price
$1.59M
Revenue
$264.29
Price
$776K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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