Scrubbing Bubbles

Scrubbing Bubbles Market Overview

Scrubbing Bubbles, a brand of privately held S.C. Johnson & Son acquired in 1998, demonstrated strong in-store performance from January to August 2026, with overall revenue growing 15.3% during the period according to Grips Intelligence data. Amazon dominated the channel landscape with an 84.7% revenue share, followed distantly by menards.com at 9.1%, while the average product price stood at $6.49 with a 5.6% increase over the tracking period. Price points varied significantly across the portfolio, ranging from $3.32 for value-oriented bathroom cleaners to $23.13 for premium toilet cleaning stamp refill packs on Amazon. The brand's product mix spanned multiple cleaning categories including aerosol foams, drop-in tablets, and gel stamps, with Menards offering the most competitively priced options while Amazon featured higher-priced multi-packs and specialty formats.