GRIPS CUSTOMERS & RESEARCH PARTNERS
Granite Gold, a family-owned private company operated by co-founders Lenny Sciarrino and Lenny Pellegrino, generated in-store and online revenue across three major retail channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominated the channel mix with 61.4% of revenue share, followed by acehardware.com at 23.4% and lowes.com at 14.2%. The brand's average product price stood at $12.56 during the period, though pricing declined 2.6% overall as the company navigated competitive retail pressure. Year-to-date revenue grew 9.0% despite a 5.5% monthly decline in the most recent measured period, signaling both expansion and near-term headwinds for the brand's retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Granite Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Granite Gold.
BY REVENUE
Granite Gold sells 63% online and 37% offline. Online runs through 3 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 429K ratings on 3 channels, Granite Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 429K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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