Seymour

Seymour Market Overview

Seymour, a brand of the private holding company The Quintessential Group formed in 2025, shows heavily concentrated in-store revenue performance dominated by Amazon at 83.4% of total channel share, with secondary presence on Lowe's, Home Depot, and Ace Hardware accounting for the remaining 16.6%, according to data from Grips Intelligence covering January through August 2026. The brand experienced notable headwinds during the tracked period, with revenue declining 19.9% overall and average product pricing down 8.5% since the start of the year, indicating intensifying competitive or demand pressures. Most recent month-over-month trends show acceleration of these challenges, with revenue dropping 21.6% and average prices falling 8.2%, suggesting momentum continued to deteriorate through the third quarter. The average product price across channels sits at $20.61, though significant variance exists across offerings, with premium products like the Perfection Digger commanding $122.17 versus lower-priced items like the machete at $23.49. These metrics point to a brand navigating difficult market conditions with limited channel diversification outside its Amazon dependency.