GRIPS CUSTOMERS & RESEARCH PARTNERS
SHEFFIELD, supplied by privately held Prolink Brands New Zealand, generated strong in-store performance during the first eight months of 2026, with overall revenue growth of 20.8% according to data from Grips Intelligence. Amazon dominates the channel mix with 64.2% of revenue share, followed by Home Depot at 27.0% and Lowe's at 8.9%, reflecting a heavy reliance on major online retail partners. Average product pricing declined 4.2% over the tracked period, settling at $14.43, while the most recent monthly cycle showed continued momentum with 7.2% revenue growth. The brand's portfolio maintains consistent price points across top-performing SKUs, ranging from $12.74 to $14.09 across the primary product lineup tracked during the analysis window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SHEFFIELD on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SHEFFIELD.
BY REVIEW COUNT
Across 793K ratings on 3 channels, SHEFFIELD averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 793K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.74
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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