GRIPS CUSTOMERS & RESEARCH PARTNERS
Slime, manufactured by Mattel (NASDAQ: MAT), demonstrates stable in-store performance across major hardware and home improvement retailers from January through August 2026, with Ace Hardware commanding 41.1% of revenue share followed by Amazon at 36.3% according to Grips Intelligence data. The brand's average product price stands at $12.21, though pricing has declined 3.9% over the tracked period, reflecting competitive pressure in the category. Despite a modest 1.3% revenue dip in the most recent month, overall revenue grew 4.5% since the beginning of the analysis window, indicating sustained consumer demand. Menards and Lowe's round out the channel mix with 18.0% and 4.7% revenue share respectively, creating a diversified retail presence that mitigates channel concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Slime on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Slime.
BY REVENUE
Slime sells 35% online and 65% offline. Online runs through 2 channels; offline through 3.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 1.53M ratings on 4 channels, Slime averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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