GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy for January 2026, Starlink demonstrated strong momentum with revenue growing 34.5% month-over-month and an impressive 59.9% since November 2025. The brand's average product price reached $256.95 in January 2026, reflecting a 10.4% increase compared to December 2025, though prices have decreased 18.4% overall since November 2025. Best Buy remains the exclusive tracked retailer for Starlink, capturing 100% of the brand's revenue share. Starlink's sales are overwhelmingly concentrated in the Wi-Fi Routers category, which accounts for 97.1% of revenue at Best Buy. The combination of rising revenue and shifting price dynamics suggests growing consumer demand and an evolving product mix strategy heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 60% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Starlink on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Starlink.