GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Google generated an average product price of $163.87 across four major retailers — Amazon, Best Buy, Lowe's, and Newegg — during the January to May 2026 period. Amazon dominated Google's retail distribution, commanding an overwhelming 89.5% share of total revenue, far outpacing Best Buy at 5.6% and Lowe's at 3.0%. Despite this strong retail concentration, Google's overall revenue declined 4.7% over the tracked period, signaling potential headwinds in consumer demand. Average pricing also saw a slight dip of 0.9% overall, though the most recent month recorded a 4.8% price increase, suggesting a possible stabilization or upward pricing shift. These trends indicate that while Google maintains a highly centralized retail strategy anchored by Amazon, the brand faces near-term revenue pressure across its product portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Google on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Google.
BY REVENUE
Google sells 90% online and 10% offline. Online runs through 3 channels; offline through 2. Online share has moved from 22% in Jan to 92% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 3.02M ratings on 4 channels, Google averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$267.91
Price
$526K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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