Steel Grip, a privately owned American company headquartered in Danville, Illinois, demonstrates strong in-store retail presence with 87.6% of revenue share concentrated on Ace Hardware's digital channel during the first eight months of 2026, according to Grips Intelligence. The brand maintained an average product price of $10.19 across its portfolio, with prices climbing 4.6% overall since the start of the tracking period through August 2026. Despite a notable 10.3% revenue decline in the most recent month tracked, Steel Grip achieved a 1.5% year-to-date growth trajectory across monitored channels. Top-performing products span diverse price points, ranging from budget cable ties at $9.99 to premium mechanical pick-up tools exceeding $33, indicating a diversified product strategy across Ace Hardware and Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Steel Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steel Grip.
BY REVENUE
Steel Grip sells 13% online and 87% offline. Online runs through 2 channels; offline through 1. Online share has moved from 9% in Apr to 7% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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