GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026, Steel Grip maintains a strong retail presence across Ace Hardware and Lowe's, with Ace Hardware commanding a dominant 93.7% share of the brand's revenue. The brand's average product price sits at $10.54, though pricing has seen a notable 9.2% decline over the tracked period. Lowe's accounts for just 6.3% of Steel Grip's revenue share, suggesting a highly concentrated distribution strategy. Despite a recent 4.6% month-over-month revenue uptick, the brand has experienced an overall revenue decline of 5.7% during the reporting window. These insights point to both opportunities and challenges for Steel Grip as it navigates pricing pressures and retailer diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Steel Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steel Grip.
BY REVENUE
Steel Grip sells 7% online and 93% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 13% in May.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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