GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Superior Tool generated the vast majority of its revenue through Ace Hardware, which accounted for 88.7% of its total revenue share from January to May 2026 across five tracked retailers including Lowe's, Menards, Amazon, and Home Depot. The brand's average product price stood at $19.51 during this period, with a modest 0.7% price increase observed in the most recent months. Despite stable pricing, Superior Tool experienced a notable 15.7% decline in overall revenue during the tracked timeseries period from March to May 2026. Lowe's and Menards followed as distant second and third retail channels, holding just 4.7% and 3.8% revenue share respectively, while Amazon and Home Depot combined for less than 3%. This heavy concentration in a single retailer highlights both a strong partnership with Ace Hardware and a potential vulnerability in Superior Tool's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Superior Tool on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Superior Tool.
BY REVIEW COUNT
Across 44K ratings on 5 channels, Superior Tool averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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