GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swanson generated an average product price of $15.00 across tracked retailers between January and May 2026. Amazon dominates as Swanson's primary sales channel, capturing an overwhelming 83.7% of the brand's total revenue share, followed by Lowes.com at 14.9% and Acehardware.com at 1.2%. Despite its strong retail presence, Swanson experienced a 3.1% overall revenue decline during the tracked period, signaling potential headwinds in consumer demand. Average pricing also saw slight fluctuation, with a 1.6% month-over-month decrease in the most recent period, though prices remained relatively stable with only a 0.4% overall increase since the start of the data range. These trends suggest Swanson maintains a broad multi-retailer distribution strategy while navigating a softening sales environment in 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 82% online and 18% offline. Online runs through 1 channel; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.4M ratings on 3 channels, Swanson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.96
Price
$215K
Revenue
$17.95
Price
$170K
Revenue
$18.67
Price
$159K
Revenue
$20.45
Price
$95K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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