GRIPS CUSTOMERS & RESEARCH PARTNERS
Swanson, split between Conagra Brands (NYSE: CAG) and The Campbell's Company (NASDAQ: CPB), demonstrated solid in-store performance growth of 6.3% year-to-date through August 2026, according to Grips Intelligence data. Amazon dominates the brand's revenue share at 78.8%, with Lowe's and Ace Hardware capturing 19.6% and 1.5% respectively across the tracked period. Average product pricing increased 11.0% overall, reaching $14.87, reflecting strategic price optimization efforts in the market. The most recent monthly period showed accelerating momentum with 9.4% revenue growth and average prices climbing to $15.89, up 8.5% month-over-month. Top-performing products span supplement and tool categories, with prices ranging from $11.02 to $22.99 across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 78% online and 22% offline. Online runs through 2 channels; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.22M ratings on 3 channels, Swanson averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.13
Price
$192K
Revenue
$20.56
Price
$158K
Revenue
$20.29
Price
$131K
Revenue
$22.10
Price
$75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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